Drag Queens Are The Real Influencers Behind Instagram Makeup

8:19:00 PM

Image via: http://weekendcollective.com/20-jaw-dropping-drag-transformations/
A while ago while browsing through the web I came across an article published by The Huffington Post US, which was titled: "Is Instagram turning women into drag queens? an argument I found surprising as I recalled that two years ago my makeup lecturer initiated this exact discussion during one of our weekday classes. And weirdly enough, I remember his words quite vividly as he stressed that "men or drag queens wear heavy makeup to look feminine", yet women (who already have softer features) are adopting and emulating the same makeup methods that drag queens utilise without realising that on us, these techniques do the contrary as they make us look more masculine - an observation that's fairly true.

The one thing that bothers me about this so-called "Instagram makeup trend" is that the drag community is not receiving the level of credit that they deserve  many assume that these techniques were put to the forefront by predominantly woman beauty bloggers and celebs but contrary to popular belief, these makeup techniques are the creation and the art of exceptionally talented drag queens...
  • Baking your makeup with translucent powder? Drag queens came up with that.
  • Heavy and defined cheek and nose contours? Drag queens once again.
  • Faded/gradient Instagram brows? Oh would you look at that, drag queens.
  • Blinding face highlights? The queens of drag.
  • And lastly, over-lined lips? I'll let you guess that one ... and it's not Kylie Jenner (no shade, just tea).
Image via: http://mugeek.vidalondon.net/drag-queen-makeup-before-after/
Collectively, all of these techniques were intended to sculpt out and define indistinct facial features, so drag queens would utilise these methods to lessen their masculine features and rather contour and shape them out to appear more feminine. So imagine now a woman, who already has feminine facial features, applying these techniques to themselves; the outcome ends up being a more defined, chiseled and consequently "masculine" appearance.

Till this day I've always wondered why this style of makeup has become so prominent on Instagram and outside of the drag community. My conclusion is that makeup brands enjoy seeing our faces piled on with makeup as that's the best way showcase the effects of their products. Brands want their foundation, concealer or contouring powder to look pronounced on our selfies-of-the-days so naturally, we'll stack on 50 layers of makeup to get that repost. 

Evidently, there's two opposing styles in the current makeup world — "runway makeup" and, what many people continuously refer to as, "Instagram makeup." And that’s where the issue lies, in how we coin this form of makeup. It wasn’t the baddies, the Kim K’s or the Kylie Jenner’s of Instagram who initiated this makeup style, it was drag queens and truthfully makeup artists, bloggers and enthusiasts should give credit where it’s due. 

So essentially, shoutout to drag queens for being the real influencers of Instagram makeup.

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