Beauty Test: Are NYX's Cult Faves as Universally Flattering as They're Claimed to Be

11:23:00 AM

All Photography by Gemma Mary Shepherd / See her website:
As a makeup artist, part of my job requires me to research and get to know various beauty products, so essentially what I spend money on has to be worthwhile because 1) makeup is HELLA expensive and 2) when you work on models and clients with diverse complexions, you need products in your kit that are not only of the best quality, but also flatter and complement most skin tones and textures. When I shop for products, girls of colour are usually my priority. It's something I do involuntary now because let's be real, there's still such a shortage of high-standard makeup buys for black women in the market, despite the fact that it's TWENTY SIXTEEN  I'm actually going to rant about this in a separate post because a single paragraph isn't enough to discuss this issue.

Anyways, back to the whole point of this article...if you know me well, you're probably aware that I'm quite the advocate for NYX Cosmetics  a brand I was exposed to while studying makeup and a brand that now consumes quite a bit of my cash. NYX is bae, NYX will always be bae, but for some odd reason this brand still remains a little underrated in South Africa; and I don't know why, because it's by far one of the best affordable makeup brands in our market today. I've even gotten my friends on the NYX bandwagon  if you're still struggling to find that 'Abu Dhabi' or 'London' lip cream at Cavendish Square, they probably bought the last few.

So this past weekend, I decided to put NYX to a little test, which basically was to see whether or not their some of their cult favourites are as universally flattering as they're claimed to be.

The Process

I set aside three of my favourite NYX products, and styled myself as well as two friends (Caitlin Peters and Gemma Shepherd) in identical makeup looks that incorporated all three NYX beauty buys.

The products I selected...

NYX Illuminating Powder in 'Ritualistic' (R154.95).

NYX Jumbo Eye Pencil in 'Milk' (R89.95).

And NYX Soft Matte Lip Creams in 'Stockholm' and 'London' (R109.95 each).

Why I personally love these items...

  • Their Jumbo Eye Pencils are a perfect hybrid of an eye shadow and an eye pencil, and 'Milk' is probably one of their most loved shades  mainly because it makes such a great highlighter for the eyes.
  • Their Soft Matte Lip Creams are basically the OG's of liquid lipsticks, which is why they consistently fly off shelves at Clicks branches. People love their thick, suede texture, their saturated colour and coffee-proof finish.
  • I tried their 'Ritualistic' Illuminating Powder for the first time last week and I was really impressed by it. Also, it's receiving rave reviews on NYX's official website so I wanted to try it on three different skin tones.
Step-by-Step: Replicate My Beauty Look

  1. Cleanse your skin with micellar water and exfoliating facial pads.
  2. Moisturise with face cream (preferably one with SPF) and apply a few drops of Jojoba Oil over any dry areas (usually around the nose, the middle of the chin and between and around the brows).
  3. Add makeup base over your entire face until your skin feels even and smooth.
  4. Colour-correct by applying orange or red lipstick underneath your eyes and over any pigmentation, as well as green concealer to neutralise redness.
  5. Layer foundation over your entire face (including over your colour-correcting orange lipstick and green concealer) and then blend your face makeup with a damp beauty sponge.
  6. With your fingertips, dab a skin-toned concealer underneath your eyes and over blemishes and pigmentation. Make sure the concealer blends with your foundation.
  7. Now powder your face with translucent or yellow powder (depending on your skin tone). Focus on completely mattifying the concealer underneath your eyes; this will prevent it from creasing later in the day. 
  8. Contour your cheekbones and nose with a muted dark brown eye shadow or contouring powder.
  9. End off by adding a peach or mocha-coloured blush to the apples of your cheeks, and then highlight your cheekbones by applying NYX Illuminating Powder with a tapered or contour face brush.

  1. Apply eye shadow base, followed with a light brown eye shadow shade.
  2. Create a subtle smoky eye by adding dark brown eye shadow to the outer corners of your lids as well as over your crease.
  3. Highlight the inner corners of your eyes with a blend of shimmery gold and champagne eye shadows.
  4. Brighten your eyes by adding NYX Jumbo Eye Pencil in 'Milk' to your lower waterline, then use a small blending brush to soften and blend the white colour into your lower lashes.
  5. Add dark brown eye shadow over your outer bottom lashes and complete your eye makeup look with three coats of mascara.
  6. Finish off by shaping and filling your brows with brow powder, and then clean or sharpen their edges with concealer.

  1. Exfoliate your lips and then moisturise them with a little balm.
  2. Line your bottom lip first, and then your upper lip with a nude-coloured lip liner  moving the pencil up from the left corner of your mouth, over your Cupid's bow and then stop at the right-hand corner of your pout.
  3. Fill in your lips completely with the same pencil, and once you've done this apply your NYX Soft Matte Lip Cream in either 'London' or 'Stockholm' (or mix them like I did).
Now seal your makeup masterpiece with NYX Makeup Setting Spray.

The Verdict

I tried the same three products on three different girls and they were equally flattering on all our skin tones. The product that surprised me the most was the Illuminating Powder. A lot of brands now produce illuminators that are made for specific skin tones (for example, Bobbi Brown's Highlighting Powder in 'Bronze Gold' which looks incredible on dark skin but not so much on fair skin, as it leaves a pinky/orange-y tint on lighter complexions). NYX's 'Ritualistic' highlighter comes in a translucent finish that left a super-flattering and beautiful golden shimmer on myself, Gemma and Caitlin.

Also, the lip creams lasted forever  we actually went and ate cheeseburgers after this shoot and the colour did not move, like at all. Another thing, these liquid lipsticks are extremely comfortable to wear – even though they set to an ultra-matte texture, they don't leave your lips feeling dry or dehydrated when worn.

In My Kit: My NYX Go-Tos
  1. Makeup Setting Spray (R159.95)
  2. Soft Matte Lip Cream in 'Stockholm' (R109.95)
  3. Loose Pearl Eye Shadow in 'Pearl' (R49.95 at Clicks)
  4. Illuminating Powder in 'Ritualistic' (R154.95)
  5. Soft Matte Lip Cream in 'London' (R109.95)
  6. Jumbo Eye Pencil in 'Milk' (R89.95)

*Special thanks to Gemma for taking such cute photos. See her photography website HERE.

Read more beauty articles HERE.

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